Creative Director for Raw Sugar Bae - Cecily Wiggins • Graphics + Web + Content

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Creative Director for Raw Sugar Bae

Genderless, fearless clothing that represents your style and mood.

With only a month to spare, I was tasked to create the Raw Sugar Bae pop-up at Drag-Con in Los Angeles. I created the brand identity, marketing collateral, e-commerce store, photoshoot, and popup store design. In less than five weeks, we had a fully functional online store, and sold nearly 95% of the merchandise. The remaining inventory was sold to a boutique in West Hollywood.