Creative Director for Raw Sugar Bae - Cecily Wiggins • Graphics + Web + Content

17002

portfolio_page-template-default,single,single-portfolio_page,postid-17002,bridge-core-3.0.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode_grid_1300,qode-content-sidebar-responsive,qode-theme-ver-28.7,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-6.8.0,vc_responsive

Creative Director for Raw Sugar Bae

Genderless, fearless clothing that represents your style and mood.

With only a month to spare, I was tasked to create the Raw Sugar Bae pop-up at Drag-Con in Los Angeles. I created the brand identity, marketing collateral, e-commerce store, photoshoot, and popup store design. In less than five weeks, we had a fully functional online store, and sold nearly 95% of the merchandise. The remaining inventory was sold to a boutique in West Hollywood.