Washing Mutual Co-branding Concept - Cecily Wiggins • Graphics + Web + Content
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Washing Mutual Co-branding Concept

 

THE ASK – Washington Mutual wanted to brand itself as being different than other banks

THE OPPORTUNITY – I designed a 

 

Washington Mutual prides itself on being a different type of bank. I chose to target a younger demographic, with bright colors and youthful imagery. I was responsible for copywriting, imagery, and HTML email design and coding.

Category
Copywriting, Graphic design