Sam O's Logo Redesign • Cecily Wiggins • Graphics + Web + Content
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Sam O’s Logo Redesign

Sam O’s Logo Redesign

C L I E N T  S U C C E S S  S T O R Y ….

Lifestyle influencer, Sam Ozkural wanted a modern logo that was both feminine and simply conveyed what her brand offers. Sam’s favorite color was pink. Simple enough? No! According to, there are 24 colors of pink, so we created a mood board of her favorite things and various colors of pink. She had also worked with two other designers, got close to choosing a logo but realized that she wasn’t in love with those concepts.

S O L U T I O N ….

I asked Sam to send me photos of all her favorite things. Favorite places, things she would buy, even her favorite colors of pink. She responded enthusiastically with an awesome collection of images and typography. Based off this and things I saw in her videos, I was able to determine want.

The client was so impressed with my presentation and chose her current logo with no revisions! Sam Ozkral is an internet influencer sharing diet, lifestyle tips on her YouTube and Instagram. If you need help with your logo or brand, please don’t hesitate to reach out!




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